The session will provide business owners an overview of the fundamentals of online advertising
with a focus on AdWords and how it works.
• Understanding the benefits of online advertising
• Description of the Google ad networks (search and display)
• Ad formats and where online ads appear
• Understanding quality score and ad rank
• What you pay, budget, and bidding strategies (CPC, CPM, CPA)

Kent Garner-Partner Success Manager with The High Road Agency, will lead this session.

Advanced registration is required.

If you have questions, want to register or require additional information, please contact the Virginia Highlands Small Business Incubator at 276-492-2062 or Washington County Chamber of Commerce at 276-628-8142.